Did you know that there are 3.5 billion searches performed every day on Google? That means that no matter your line of work, people are searching for your business online. Many brands and businesses know (or think they know) that they need SEO for their digital properties, and the benefits they will get from that SEO work being implemented on their behalf.
SEO will certainly improve a website’s overall searchability and visibility, but what other real value does it offer? Why is SEO so important? If you have a Prestashop website, why you need to improve SEO for it?
What is SEO? SEO stands for “search engine optimization.” It’s the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (also known as "organic") search engine results.
Why SEO is important?
- More than 70% of B2B researchers start their buying process with a generic search.
- 89% of shoppers conduct online research before making big purchases.
- 93% of online experiences begin with a search engine.
SEO is also one of the only online marketing channels that, when set up correctly, can continue to pay dividends over time. If you provide a solid piece of content that deserves to rank for the right keywords, your traffic can snowball over time, whereas advertising needs continuous funding to send traffic to your site.
Search engines are getting smarter, but they still need our help.
Optimizing your site will help deliver better information to search engines so that your content can be properly indexed and displayed within search results. As you see, SEO is very important, so how to SEO for Prestashop website?
Prestashop is a relatively new shop system that is open source. Prestashop offers a very intuitive way of managing your online shop with plenty of SEO possibilities. Search engine optimization is very important for online marketing, and the more people that find your products means more people that buy your products.
If you have a Prestashop website and you have been spending a lot of time and effort but still not be able to get your website on the #1 position on Google search result page? Hold on, maybe you’re doing something wrong! Let's try SEO Audit- the most complete SEO module for Prestashop with everything you need to improve SEO for your website!
What does SEO Audit module have?
SEO Audit is the unique module that helps you write perfect content that is friendly for both search engines and users and optimized for your SEO keywords. SEO Audit is integrated with up-to-date rank math to help you analyze and detect any SEO problems with the content on every web page of your website such as product page, category page, CMS page, etc. The analysis result includes SEO analysis, readability analysis and snippet preview that helps you create the most SEO-friendly contents with best SEO practices.
Moreover, our module also provides a SEO checklist to help you know the status of SEO practices on your website and what needs to improve. SEO checklist will help you easily push your keywords to top positions on search result pages!
URLs optimization and clean IDs (number): With SEO Audit, you can remove IDs from site URLs, check for duplicate URLs or create URL 301,302 & 303 redirections to optimize your URLs.
Unlike other SEO URL modules or module SEO PrestaShop free that overrides all website’s controllers to remove IDs that may cause conflicts with custom modules and not stable, SEO Audit comes with less overrides (only override main dispatcher file) and URL re-matching algorithm to make sure the module is stable and compatible with any other custom modules or custom URLs on your store.
SEO Audit will also redirect all old URLs (with ID) to new URLs (without ID) to preserve ranking of your pages and their backlinks. This is the unique module that could do that!
Sitemap, RSS feed, customizable Robots.txt and social media
SEO Audit provides you a dynamic sitemap with pagination which can process large sitemap without having to generate big sitemap XML file using cronjob. This module also offers auto RSS feed feature to allow customers to retrieve specific contents from your website.
Robots.txt is a text file created to instruct search engine robots how to crawl pages on your website. SEO Audit will help you automatically generate Robots.txt file and enable you to edit this file as your requirement.
We also integrated Open Graph into SEO Audit to help you easily share information through any social network (Facebook, Twitter, Pinterest, etc.) and optimize your online store for social media sharing.
Automated meta templates
For better branding and consistent snippets in the search results, our Prestashop SEO expert module can automatically create customizable meta title and description for every page of your website. Unlike other modules on Addons marketplace, with SEO Audit, you don't need to regenerate these elements for each page (rewrite all meta title, meta description and keywords of each page), they’re all done automatically without affecting the data of your website (product info, category info, etc.)
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