Why Blogging is important for SEO of PrestaShop website?

 One of the most important reasons why blogging is important, however, is because it can boost your SEO results. Search engine optimization (SEO) involves a series of activities that optimizes your content in order to improve your organic, or “free,” traffic. The better you optimize your blog posts for SEO, the higher your webpages will be listed on search engine result pages, so more people can find your website and get to know your business. In fact, companies that blog typically gain at least twice as much web traffic as those that don’t blog.

Here are 4 reasons why your company’s blog still matters and the important components to consider for boosting your website’s SEO:

1. Increases Organic Search:

While blogging can and will take time, you can carefully craft keywords and topics that will not only make you look like an expert in your industry, but also earn you higher rankings on search engines.

Did you know that 70-80% of people ignore paid search results, choosing to only click on organic search results? Think of organic search as your grocery produce. Organic search is a typical search in its natural form. This means no paid ads, no auctions and no bidding whatsoever to get your business in a top spot. Each time you write a new blog post, you create a new URL for your site – and every new URL is a new opportunity for your website to be ranked in a search.

With PrestaShop website, you should create blog for your website to increases organic search. You can install BLOG - All in 1 PrestaShop Blog module - a Prestashop smart blog module that helps you easily create and manage the articles on your website. Unlike free PrestaShop blog module, this module allows you to export all your blog content in one click. What a convenient way to back up your blog data. Moreover, you can easily import all the content into your blog in one click soon after the Prestashop blog integration with your website. Our module also enables you to transfer data from WordPress and this process can be done within a click – totally simple for everyone.

2. Blogging keeps your website fresh:

Google doesn’t want to deliver its searchers outdated information. Websites that are regularly updated signal to them that the website is alive and offering fresh content. It also gives the search engine algorithms more reason to index your website more often, keeping it more on their radar over time.

You’re probably not going to have reason to update your homepage frequently (and it wouldn’t necessarily be a good business move to do so), so a blog is a more practical tool for adding new content to your website on a regular basis.

With your PrestaShop website, you should add new article or update old articles on your site every week, this will help content on your website always fresh.

3. Blogging helps you target long-tail keywords:

Your blog likely won't receive much traffic for those competitive keywords you're trying to rank out for. Blog posts on your website are a great way to use long-tail keywords that maybe your competitors haven't even thought of.

4. More backlink for your website:

 A link for a link. Seek our relevant and quality companies to link to in your blog posts and they may provide a link to your website on theirs. This could help generate more traffic to your website, and you're helping someone else out too. Building these relationships with relevant companies are key, and relevant companies are key, and relevance is important. Websites that link to your site that have nothing to do with your industry will look fishy to Google and hurt your rankings.

If you don’t have a blog on your PrestaShop website yet, what are you waiting for? Your customers will love hearing what you have to say and Google will love that your website is updated and relevant. If you want to install BLOG module on PrestaShop website, you can download this module by click on the link: https://addons.prestashop.com/en/blog-forum-new/25908-blog.html.

Top 3 best PrestaShop contact form

 It’s probably no surprise that the contact page is among the top three most important pages of any website. Being reachable is critical when you’re trying to connect with your particular audience. When there’s no way to reach you, there’s no way to have a dialogue — which leaves needs unspoken, insights unseen, and ultimately money on the table. In this article, I'll share top 3 best PrestaShop contact form you can use for Prestashop website.

1. Contact form 7 - Powerful PrestaShop contact form module:

Benefits of Contact form 7 brings for you: 

• With our contact form module, you can manage multiple forms and place them anywhere on your Prestashop store. Using static hooks, custom hook and shortcode, you can display contact form on separate contact page, product page, sidebar, inside product description, inside CMS content or any template file, etc.
• Contact Form 7 never affects the speed and performance of your site owing to its clean code. Using Contact Form 7, you are in control of everything. From the general settings to individual fields, submission actions to email responses, you decide every design and functionality element on your contact forms.
• Contact Form 7 is a modern Prestashop contact form module that emphasizes usability. It’s the most friendly contact form module on the market to date, and requires little HTML knowledge to use. Plus, there’s a live preview section in the Form Editor so you always know what your form looks like as you’re making changes.
• Unlike free PrestaShop Contact Form module, Contact Form 7 supports all kinds of common input fields such as simple text, text area, date, number, URL, file, acceptance, drop-down selection, checkboxes, CAPTCHA (simple CAPTCHA and reCaptcha), etc.
• To help you simplify back up data generation process, our Prestashop custom contact form module also supports import/export feature. Everything can be done within a few clicks.

Link to download Contact form 7 module: https://addons.prestashop.com/en/contact-forms-surveys/39561-contact-form-7.html

2. Contact form Ultimate module: 

Contact Form Ultimate enables you to create unlimited forms on your Prestashop store and encourage customers to contact you. This module supports the most common form types such as customer contact form, customer survey form, service booking form, quotation form, etc. 

• The best visual drag & drop contact form builder for Prestashop 
• Support various form types (Customer contact form, customer survey form, recruitment form, product form, etc.)
• Support wide range of input fields (Simple input text, text area, URL, attached file, Google reCAPTCHA, etc.)
• Fully responsive contact forms, display anywhere on front office with shortcodes, custom hook and even a separate form page
• Easy to save and manage customer messages
• Support notification message to administrator and customers, auto-responder email
• Protect your store from spam with Captcha and IP & email blacklist
• Multifunctional form builder for Prestashop store with SEO optimized and statistic charts 
• Export/import all contact forms in 1-click, export messages to CSV files

Link to download Contact form Ultimate module: https://addons.prestashop.com/en/contact-forms-surveys/44785-contact-form-ultimate.html

3. Form Builder - contact form, product, cms, quote Form module:

This module can: 

• Any Prestashop contact form.
• Complicated Prestashop contact forms with many fields
• Simple request for quote form for all products
• Complicated request a quote for an individual product.
• Easy to add your form inside a CMS page by shortcode.
• Add your form inside product description section by shortcode.
• Customer survey form
• Job application form
• Simple Booking form for hotel, restaurant, car rental
• You can build product form or product enquiry form. An example you offer custom suit, you can create a form to ask customer pick fabrics, provide measurement…
• And much more depending on your services and your ideas.

Link to download this module: https://addons.prestashop.com/en/contact-forms-surveys/22563-form-builder-contact-form-product-cms-quote-form.html

In this article, I've listed top 3 best PrestaShop contact form, you can choose one of them to install on your website. If this article is useful for you, please share it on social network as twitter, facebook, linkedin... Thanks!

Why SEO is important for Prestashop website?

 Did you know that there are 3.5 billion searches performed every day on Google? That means that no matter your line of work, people are searching for your business online. Many brands and businesses know (or think they know) that they need SEO for their digital properties, and the benefits they will get from that SEO work being implemented on their behalf.

SEO will certainly improve a website’s overall searchability and visibility, but what other real value does it offer? Why is SEO so important? If you have a Prestashop website, why you need to improve SEO for it?

What is SEO? SEO stands for “search engine optimization.” It’s the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (also known as "organic") search engine results.

Why SEO is important? 

• More than 70% of B2B researchers start their buying process with a generic search. 
• 89% of shoppers conduct online research before making big purchases. 
• 93% of online experiences begin with a search engine. 

SEO is also one of the only online marketing channels that, when set up correctly, can continue to pay dividends over time. If you provide a solid piece of content that deserves to rank for the right keywords, your traffic can snowball over time, whereas advertising needs continuous funding to send traffic to your site.

Search engines are getting smarter, but they still need our help.

Optimizing your site will help deliver better information to search engines so that your content can be properly indexed and displayed within search results. As you see, SEO is very important, so how to SEO for Prestashop website? 

Prestashop is a relatively new shop system that is open source. Prestashop offers a very intuitive way of managing your online shop with plenty of SEO possibilities. Search engine optimization is very important for online marketing, and the more people that find your products means more people that buy your products.

If you have a Prestashop website and you have been spending a lot of time and effort but still not be able to get your website on the #1 position on Google search result page? Hold on, maybe you’re doing something wrong! Let's try SEO Audit- the most complete SEO module for Prestashop with everything you need to improve SEO for your website!

What does SEO Audit module have?

SEO Audit is the unique module that helps you write perfect content that is friendly for both search engines and users and optimized for your SEO keywords. SEO Audit is integrated with up-to-date rank math to help you analyze and detect any SEO problems with the content on every web page of your website such as product page, category page, CMS page, etc. The analysis result includes SEO analysis, readability analysis and snippet preview that helps you create the most SEO-friendly contents with best SEO practices.

Moreover, our module also provides a SEO checklist to help you know the status of SEO practices on your website and what needs to improve. SEO checklist will help you easily push your keywords to top positions on search result pages! 

URLs optimization and clean IDs (number): With SEO Audit, you can remove IDs from site URLs, check for duplicate URLs or create URL 301,302 & 303 redirections to optimize your URLs.

Unlike other SEO URL modules or module SEO PrestaShop free that overrides all website’s controllers to remove IDs that may cause conflicts with custom modules and not stable, SEO Audit comes with less overrides (only override main dispatcher file) and URL re-matching algorithm to make sure the module is stable and compatible with any other custom modules or custom URLs on your store.

SEO Audit will also redirect all old URLs (with ID) to new URLs (without ID) to preserve ranking of your pages and their backlinks. This is the unique module that could do that!

Sitemap, RSS feed, customizable Robots.txt and social media

SEO Audit provides you a dynamic sitemap with pagination which can process large sitemap without having to generate big sitemap XML file using cronjob. This module also offers auto RSS feed feature to allow customers to retrieve specific contents from your website.

Robots.txt is a text file created to instruct search engine robots how to crawl pages on your website. SEO Audit will help you automatically generate Robots.txt file and enable you to edit this file as your requirement.

We also integrated Open Graph into SEO Audit to help you easily share information through any social network (Facebook, Twitter, Pinterest, etc.) and optimize your online store for social media sharing.  

Automated meta templates

For better branding and consistent snippets in the search results, our Prestashop SEO expert module can automatically create customizable meta title and description for every page of your website. Unlike other modules on Addons marketplace, with SEO Audit, you don't need to regenerate these elements for each page (rewrite all meta title, meta description and keywords of each page), they’re all done automatically without affecting the data of your website (product info, category info, etc.)

If this article is useful for you, please share it on social networks! Thanks!

PrestaShop marketplace multi vendor - tool & benefits

What is marketplace multi vendor? A multi-vendor online marketplace is a platform which allows multiple vendors (sellers) to create their online stores (profiles) and put up different products for sale.

One of the differentiating features of this marketplace type is that the platform is managed by the only administrator, most commonly - a marketplace owner. Thus, this person provides a single roof for multiple sellers to sell various goods to the customers worldwide.

Today, marketplace multi vendor is growing stronger and stronger, you can easily build a multi vendor marketplace on many platforms and Prestashop is one of them. To turn Prestashop into marketplace with simple set up steps, PrestaShop Marketplace Builder that allows sellers to list their products for sale and pay a percentage fee amount for each sale or a membership fee. So what are benefits that PrestaShop Marketplace Builder module offers:

Advantages for a buyer at a multi-vendor marketplace:

• A huge variety of online stores which provides with an opportunity to compare the prices and select the product that meets their needs and preferences
• One-stop shop. No need to visit multiple vendors’ websites, thus a multi-vendor marketplace provides consumers with the best user experience and convenience.
• An opportunity to establish a long-time trading partnership with a particular vendor. Consumers can agree upon the price, quantity, terms of delivery, etc.

Advantages for an owner of a multi-vendor marketplace:

• Multiple vendors create numbers of online stores thus attracting many customers to the website.
• Huge traffic from around the world which gives an opportunity to generate a big amount of sales (in case of a global marketplace).
• No need for inventory maintenance and management, as it is done by vendors.
• Ability to charge commissions on the products and services sold by the vendors.
• Earn commission whenever a product is purchased successfully. You can also charge sellers for a monthly fee, quarterly fee, yearly fee or one-time fee.
• PrestaShop Marketplace Builder gives you the ultimate control of your marketplace: You can manage sellers, seller products, seller orders, seller commission, withdrawal requests, etc.
• Detailed statistic charts and helpful information on dashboard: provide an overview about your marketplace’s activities.
• Easy for customization, works perfectly with any PrestaShop themes, even the custom ones!

Advantages for a vendor at a multi-vendor marketplace:

• Much smaller risk of creating a small online store on a multi-vendor platform compared to the traditional store. Small-scale sellers have a possibility to start with minimal investments.
• No need to find the buyers. The huge incoming marketplace traffic provides with a big number of customers.

• Full-managed PrestaShop marketplace for sellers, seller is provided with every feature they need on their seller account to run a successful business such as:

• Easy and quick to list products,
• Automated order fulfillment system (manage order, shipping, auto emails, etc.)
• Easy to manage seller fees and commission, manage invoices.
• Easy to communicate with customer though convenient message system.
• Seller can withdraw their balance to their bank account, PayPal, Skrill, pay for orders or convert balance into voucher codes.
• Statistics dashboard
• And many more useful features.

As you see,  Marketplace Builder is the best PrestaShop marketplace module (multi vendor module) to convert your online store into a marketplace so that multiple sellers can list their products on your marketplace and in exchange you can charge a fixed percentage fee amount for each single order they get or require sellers to pay a membership fee (monthly fee, yearly fee, one-time fee, etc.). You can easily download this module by click on the link: https://addons.prestashop.com/en/marketplace-creation/32443-marketplace-builder-multi-vendor.html .