Nowadays, Search Engine Optimization is quite important. The main purpose of search engine optimization is to help both users and search engines better understand a website’s content. Bearing in mind that Google ranks sites according to such parameters as site speed, used keywords, time spent on site etc, it is appropriate to optimize your SEO PrestaShop as much as possible. The more your website is user-friendly and the more original content it contains, the higher rankings it will receive from Google.
1. Select strategic SEO keywords: One of the most important factors making Google rank you high is using the right keywords. The best way to define popular keywords is by using such tools as Google Keyword Planner or Google Trends.
2. Create great SEO meta tags: Metadata is used to help web crawlers index your site in the correct manner. Meta titles and meta descriptions should be not too long or too short. The recommended length is about 200 characters.
3. Use friendly URLs: You can also enable redirecting to canonical URLs – these are original URLs, so in case your site contains duplicated URLs, a user will be redirected to the original one. In order to find the settings, from PrestaShop admin go to Preferences => SEO & Urls.
4. Speed up your e-commerce: You can install some modules to speed up your website. According to statistics, an average user waits for a page to load no more than 3 seconds. So you need to take all possible measures to make your site work faster.
5. Make your site is mobile friendly: Multi-screen web search becomes highly prioritized by users. That’s why having a mobile optimized website can bring your positions much higher.
6. Integrate your e-commerce with social media
7. Create site map for your website: An XML sitemap is a file used for navigating web crawlers to reach and index particular pages of your website. It also tells the bots how often these pages need to be checked.
8. Create blog for your website: Have you just started your website? You will learn quickly that search engines like Google fancy fresh content. Prestashop comes with its CMS system. However it does not have all the interaction features you can find in a blog component. We recommend Prestashop Blog as it could help you create content, linked to products and categories and support your niche market allowing your customers to post comments or interact with social networks.
Besides, you can install SEO Audit module on your website,it give SEO status for all your pages and help you easily edit SEO tags for specific pages from backend. You can also define SEO tag rules (SEO tag templates) for specific page. Unlike module SEO PrestaShop free, this premium module will helps you write perfect content that is friendly for both search engines and users and optimized for your SEO keywords. SEO Audit is integrated with up-to-date rank math to help you analyze and detect any SEO problems with the content on every web page of your website such as product page, category page, CMS page, etc. The analysis result includes SEO analysis, readability analysis and snippet preview that helps you create the most SEO-friendly contents with best SEO practices.
Moreover, our module also provides a SEO checklist to help you know the status of SEO practices on your website and what needs to improve. SEO checklist will help you easily push your keywords to top positions on search result pages!
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