One of the most important reasons why blogging is important, however, is because it can boost your SEO results. Search engine optimization (SEO) involves a series of activities that optimizes your content in order to improve your organic, or “free,” traffic. The better you optimize your blog posts for SEO, the higher your webpages will be listed on search engine result pages, so more people can find your website and get to know your business. In fact, companies that blog typically gain at least twice as much web traffic as those that don’t blog.
Here are 4 reasons why your company’s blog still matters and the important components to consider for boosting your website’s SEO:
1. Increases Organic Search:
While blogging can and will take time, you can carefully craft keywords and topics that will not only make you look like an expert in your industry, but also earn you higher rankings on search engines.
Did you know that 70-80% of people ignore paid search results, choosing to only click on organic search results? Think of organic search as your grocery produce. Organic search is a typical search in its natural form. This means no paid ads, no auctions and no bidding whatsoever to get your business in a top spot. Each time you write a new blog post, you create a new URL for your site – and every new URL is a new opportunity for your website to be ranked in a search.
With PrestaShop website, you should create blog for your website to increases organic search. You can install BLOG - All in 1 PrestaShop Blog module - a Prestashop smart blog module that helps you easily create and manage the articles on your website. Unlike free PrestaShop blog module, this module allows you to export all your blog content in one click. What a convenient way to back up your blog data. Moreover, you can easily import all the content into your blog in one click soon after the Prestashop blog integration with your website. Our module also enables you to transfer data from WordPress and this process can be done within a click – totally simple for everyone.
2. Blogging keeps your website fresh:
Google doesn’t want to deliver its searchers outdated information. Websites that are regularly updated signal to them that the website is alive and offering fresh content. It also gives the search engine algorithms more reason to index your website more often, keeping it more on their radar over time.
You’re probably not going to have reason to update your homepage frequently (and it wouldn’t necessarily be a good business move to do so), so a blog is a more practical tool for adding new content to your website on a regular basis.
With your PrestaShop website, you should add new article or update old articles on your site every week, this will help content on your website always fresh.
3. Blogging helps you target long-tail keywords:
Your blog likely won't receive much traffic for those competitive keywords you're trying to rank out for. Blog posts on your website are a great way to use long-tail keywords that maybe your competitors haven't even thought of.
4. More backlink for your website:
A link for a link. Seek our relevant and quality companies to link to in your blog posts and they may provide a link to your website on theirs. This could help generate more traffic to your website, and you're helping someone else out too. Building these relationships with relevant companies are key, and relevant companies are key, and relevance is important. Websites that link to your site that have nothing to do with your industry will look fishy to Google and hurt your rankings.
If you don’t have a blog on your PrestaShop website yet, what are you waiting for? Your customers will love hearing what you have to say and Google will love that your website is updated and relevant. If you want to install BLOG module on PrestaShop website, you can download this module by click on the link: https://addons.prestashop.com/en/blog-forum-new/25908-blog.html.
